A visual guide to

Creating a pet food

Whether you’re looking to create a product that’s grain-free, breed-specific, kibble with inclusions or something completely new, you’ve come to the right place. Follow along the steps below to see how it works.

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Step

INQUIRY

Determine your project specs.

Type
  • Extruded
    Kibble
  • Baked
    Treat
  • Baked
    Kibble
  • Cans
Tier
  • Value

    A safe, quality product at an affordable price

  • Mainstream

    Formulation that places an equal amount of weight on digestibility, and palatability

  • Premium

    Higher-quality ingredients, focused on palatability and digestibility

  • Super Premium

    Highest-quality ingredients, often including exotic options

Timeline
Typical Custom Formula Manufacturing Timeline
  • Step 1 Months 1-3
  • Step 2 Months 4-6
  • Step 3 Months 7-9
  • Step 4 Months 10-12
Formula
  • House Formula

    We offer 60+ house formulas, ranging from mainstream to super premium

  • Custom Formula

    Bring your blue-sky concept to us, and let our in-house formulators and vetted supply partners help make it a reality.

Step

QUOTE

Formula and costs based on your exact needs.

Ingredients
Sweet Potatoes
Tapioca
Wild-caught Salmon
Lamb
Alligator
Wild Boar
Duck
Rabbit
Guinea Fowl
Bison
Kangaroo
AND
MANY
MORE
Formulation

2

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Location
Geographic details

Volume

4

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Shipping

5

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Step

PACKAGING

Create a product that stands out on the shelf.

Bag Style
  • Stand Up
    Pouch

    For packages 1-8 lbs., popular option for treats

  • Quad Seal
    Bag

    For small and large-volume bags 3-40 lbs; offers 4 panels

  • Flat
    Bottom Bag

    For bags 2-25 lbs; offers a large design canvas

  • Pinch
    bottom Bag

    For larger-volume bags, typically on bottom shelf

Material
Pick a packaging material
Design
Design the perfect packaging

Choose a design that stands the test of time – and regulatory authorities. At Alphia, we focus on designing attractive, budget-friendly packaging that complies with the latest industry guidelines.

Compliance

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Checkpoint: Purchase Order Receipt

Step

MANUFACTURING

Quality in the making.

SQF Certified
Sqf-certified
SQF Certified
SQF Level 3–certified facilities

We are continually reducing process variation and implementing process controls at our facilities, nearly all of which are audited against the SQF Food Safety Code and SQF Quality Code annually.

Food Safety
Food Safety
Food Safety
Robust Food Safety Program

We maintain an industry-leading food safety quality system by continuously raising the bar on our protocols and manufacturing processes. Products manufactured at Alphia facilities meet or exceed strict FDA, AAFCO, and USDA standards.

Production Trials
Production Trials

Production trials are necessary to confirm the integrity of a formulation, product size and shape, and ensure density for package filling prior to package sizing. Palatability and packaging trials may also be performed for quality assurance

Production
From warehouse to their house

Today’s pet parents demand high quality products from a brand they can trust. Make sure that you choose an established manufacturer who is committed to product quality and safety.

WHY ALPHIA?

Marketplace intelligence. Quality that surpasses standards. A partnership that delivers growth.

Whether you’re a pet food brand seeking a co-manufacturer capable of producing exceptional products or a retailer looking to develop, revise or expand your consumer pet food brand, Alphia can deliver. We help partners develop market-leading pet food from concept to distribution.

CONTACT US