A visual guide to

Creating a pet food

Whether you’re looking to create a product that’s grain-free, breed-specific, kibble with inclusions or something completely new, you’ve come to the right place. Follow along the steps below to see how it works.

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Open pea pod showing peas. A green pea. A green pea. A green pea. A carrot. A cherry tomato. A cherry tomato. An apple slice.
Step

INQUIRY

Determine your project specs.

A dog bowl with food icon.
Type
  • Pieces of kibble extruded from a circle icon.
    Extruded
    Kibble
  • Dog bone shaped treat with heat squiggles above it icon.
    Baked
    Treat
  • Kibble with heat squiggles above it icon.
    Baked
    Kibble
Two Dollar signs icon
Tier
  • Value

    A safe, quality product at an affordable price

  • Mainstream

    Formulation that places an equal amount of weight on digestibility, and palatability

  • Premium

    Higher-quality ingredients, focused on palatability and digestibility

  • Super Premium

    Highest-quality ingredients, often including exotic options

Weight scale icon
Volume
Calendar with clock icon
Timeline
Typical Custom Formula Manufacturing Timeline
  • Step 1 Months 1-3
  • Step 2 Months 4-6
  • Step 3 Months 7-9
  • Step 4 Months 10-12
Atomic Formula icon
Formula
  • Dark brown pet food with pieces of chicken, salmon and peas.
    House Formula

    We offer 60+ house formulas, ranging from mainstream to super premium

  • Light brown pet food in a pile.
    Custom Formula

    Bring your blue-sky concept to us, and let our in-house formulators and vetted supply partners help make it a reality.

Step

QUOTE

Formula and costs based on your exact needs.

Mixing bowl icon
Ingredients
Sweet potatoe slices in front of whole sweet potatoe.
Sweet Potatoes
A pile of Tapioca.
Tapioca
A whole wild-caught salmon.
Wild-caught Salmon
A small lamb standing.
Lamb
A side view of an alligator.
Alligator
A side view of a wild boar.
Wild Boar
A side view of a duck.
Duck
A side view of a rabbit.
Rabbit
A side view of a guinea fowl.
Guinea Fowl
A side view of a bison.
Bison
A side view of a kangaroo.
Kangaroo
AND
MANY
MORE
A Science Beaker icon
Formulation

2

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Location marker icon
Location
US map with blue markers showing Alphia facility locations.
Geographic details

Pet food going into a funnel icon
Volume

4

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Shipping

5

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A triangle shaped cut of chicken. A large cube shaped cut of marbled beef. A cube shaped cut of salmon. A piece of raw chicken. Wooden spoon with uncooked rice spilling off of it.
Step

PACKAGING

Create a product that stands out on the shelf.

Pet food bag with ruffled top edge icon.
Bag Style
  • Pouch bag with two panels and resealable top icon.
    Stand Up
    Pouch

    For packages 1-8 lbs., popular option for treats

  • Four sided bag with resealable top and folded bottom icon.
    Quad Seal
    Bag

    For small and large-volume bags 3-40 lbs; offers 4 panels

  • Four sided bag with resealable top and flat bottom icon.
    Flat
    Bottom Bag

    For bags 2-25 lbs; offers a large design canvas

  • Four sided bag with resealable top and pinched closure bottom icon.
    Pinch
    bottom Bag

    For larger-volume bags, typically on bottom shelf

Roll of packing material icon.
Material
Three bags side by side - plastic, paper and polywoven.
Pick a packaging material
Pencil and Ruler icon.
Design
Three types of food packaging.
Design the perfect packaging

Choose a design that stands the test of time – and regulatory authorities. At Alphia, we focus on designing attractive, budget-friendly packaging that complies with the latest industry guidelines.

Shield with a checkmark icon.
Compliance

4

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Dark gray check over a blue outlined circle. Checkpoint: Purchase Order Receipt

A brown circular patty. A dark red piece of meat. An orange piece of meat. A brown circular patty. A green circular pepper. A tan square chip.
Step

MANUFACTURING

Quality in the making.

Prize ribbon with a checkmark in the middle of the circle Icon.
Sqf-certified
SQF logo graphic
SQF Level 3–certified facilities

We are continually reducing process variation and implementing process controls at our facilities, nearly all of which are audited against the SQF Food Safety Code and SQF Quality Code annually.

A fork and a lock Icon.
Food Safety
Alphia serviceman with a tablet.
Robust Food Safety Program

We maintain an industry-leading food safety quality system by continuously raising the bar on our protocols and manufacturing processes. Products manufactured at Alphia facilities meet or exceed strict FDA, AAFCO, and USDA standards.

A dog, with mouth open, standing at a bowl Icon
Production Trials
Brown pet food spilling out of a metal scooper.
Production Trials

Production trials are necessary to confirm the integrity of a formulation, product size and shape, and ensure density for package filling prior to package sizing. Palatability and packaging trials may also be performed for quality assurance

An arrow going into a box Icon.
Production
A puppy eating from a bowl next to a kitten eating from a bowl.
From warehouse to their house

Today’s pet parents demand high quality products from a brand they can trust. Make sure that you choose an established manufacturer who is committed to product quality and safety.

Why Alphia?


Quality that surpasses standards. Marketplace intelligence. A partnership that delivers growth.

Whether you’re a pet food brand seeking a co-manufacturer capable of producing exceptional products or a retailer looking to develop, revise or expand your consumer pet food brand, Alphia can deliver. We help partners develop market-leading pet food from concept to distribution.

CONTACT US