Super premium pet food used to only be about the label, but now it’s about the label and an engaging experience, according to Heather Govea, Alphia’s Chief Commercial Officer.
In a recent issue of Pet Insight, Heather says brands are trying to figure out the impact of the COVID-19 on pet food growth, but it is clear that to evoke feelings of love and care for a pet is extending beyond treats and luxury items to super premium pet food.
Learn more in the Premium Food article on page 28 of the October 2020 issue of Pet Insight: Click HERE.